Permission-based email refers to email messages sent to subscribers who requested it, in contrast to unsolicited email messages or spam. Permission based emailing is also commonly known as “opt-in” emailing. One can either have a pre-existing customer relationship or obtain permission directly from the receiver.
The key point to remember is when choosing an email provider to send out your email campaign, it is important to ask what their definition of what constitutes permission based terms. Having your company labeled a spammer from a reputable Email provider may cause your domain to be blacklisted or even blocked by Internet Service Providers (ISPs) and other Email Providers.
The worst thing that can happen to your business is having your normal email correspondence fall into a recipients “spam folder.”
Permission based email has become popular for two simple reasons over the past decade. It’s illegal to send spam in most jurisdictions. And secondly, sending unsolicited emails “or spam” rarely works for reputable businesses as the average consumer has effectively tuned out most unknown vendors as they have been inundated with various offers over the years. This has resulted in most businesses receiving very little return for spam unless they are pitching “viagra,” or “porn,” or other non main stream products.
When used properly we have a permission based email campaign can ad to your bottom line in many ways. Permission based emailing executed properly is effective Romania email list in increasing your sales conversion ratio, build strong relationships with customers, and allow one to increase revenue by introducing new products or services cheaply through cross sales.
5 Easy Steps in Beginning your first Permission Email Campaign
Step1: Choose an Email Service Provider. Many email software providers offer free services such as creating newsletters, managing customers and subscribers through an in house Customer Relationships Manager (CRM), and Analytics which allows you track your campaign data (i.e. bounces, bad emails, email view reporting, etc).
Twenty Tigers recommends using Constant Contacts ) or GoDaddy. GoDaddy is one of the largest domain registrars, hosting, and email services provider in the United States while Constant Contacts is one of leading email software providers with over 200,000 small business customers.
Both have their email services Buy Leads whitelisted (this is a good thing) by 99% of the ISPs and both offer the tools you need for a successful email campaign mentioned earlier.