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Production: Frank N. Stein

In recent times, advertising creativity has taken a dangerous path: The easy, the cheap and the ephemeral as the first tool.

Nobody films, few records, all use soundtracks, videos and library photos and, sometimes, even the example texts are “shot”!

For the sake of an alleged (and, unfortunately, many times real) economy, campaigns carried out based on the work of others are becoming more and more common.
The reduced budgets … and the same mentalities, do not give for more.

The strategies seem like a recipe; art directors no longer draw (less if it is a human figure); the planners, integrate their proposals based media armed runs in the area of ​​systems through leased programs; the real directors are absent in the productions (which are made even with a telephone … to save money); they all use stock music; few resort to truly professional voice over; agencies are plagued by inexperienced and often unprepared staff; and the editors generate content only “as it is spoken in the street.” The banality in the advertisements is daily and notorious.

Creative hard work is a thing of the past… or an exotic Japanese culture at best.

And the end result is stock pastiches that look like they were put together by Dr. Frank N. Stein. The inconsequential round … and I hope it is not here to stay.

Am I exaggerating? At this moment remember 3 current campaigns that you remember … and of them, 1 that has motivated you to buy.

Merry Christmas! Good health and that in 2021 there will be no lack of reasons to smile (… and I hope one of them is a well done publicity) .In recent years, e-commerce has shown its strength by growing almost exponentially the number of buyers, as well as that of advertisers. Only in 2020 the number of operations grew by 60% in Mexico, as a result of the health emergency that we have had to experience.

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Faced with the closure of spaces and physical points of sale, many businesses found it necessary to get on social networks for the first time to promote their businesses, with all that these entails.

Fortunately or unfortunately, the glass depends from where you want to look out to see, for many small business owners it has not been the success they thought, since the false beliefs they had have transferred them to the environment, let me explain.

Before the appearance of social networks, media such as radio or the written press were accessible to medium-sized companies with a budget allocated to advertising, television were major leagues, so that small businesses could only aspire to driving, the section yellow (very expensive at the time too) or the so famous BTL, which initially represented a good option for this type of business.

With the advent of social media, the advertising industry changed and many people, business owners, have realized it in the last five years.

As of today, in the specific case of Facebook, it is no longer a social network, but a means of communication, with rules and methods that it has been adjusting as they grow; on the one hand the digital community (user experience) and the offer (organic and paid content)

The times where with $ 300.00 pesos a week we could have a reach of about 7,000 people with 20% interactions and a conversion rate of up to 25% of the messages received for a specific offer, have been left behind.

Today clicks are more expensive, the objectives have been specialized according to their functions, the same ad format no longer works for all placements; the guidelines no longer work for 30 days, now Bangladesh Email Address  you have to be very specific in how you schedule interactions, the expected reach and therefore sales conversions. The above includes the changes that Facebook has made to its algorithm in the last year, as a result of the elections, the “Fake News” and the Covid.

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If you have recently seen the performance of your campaigns affected, your reach and interactions have been reduced or if you are just starting to optimize an advertising account, these are some recommendations that can help you improve the performance of your advertising campaign. It normally takes 90 days to optimize a profile on the different platforms.

Define by month that you want to achieve (not everything is sale, focus on value)
Define well and segment even better, to whom you are going to communicate and how you are going to communicate it; Believing that you can  already found a product that you want to buy, before adding it to  Buy Leads the basket googlo it; You will be able to discover  communicate in the same way with someone 25 and 45 is your first mistake; lifestyles are different, even with the same product. Even more so after a year in prison.

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