Today technology has put the world forward in the blink of an eye, even more so, after the pandemic. For this reason, it is essential that your business adapts to it and keeps pace with this digital age.
Today I am going to show you 10 virtues that you should take advantage of one of the tools that I like to use the most in my work. The blog is the ideal strategy to sell your professional services to your potential client (in fact, it is one of my main sales tools).
Today it is possible that your business is within reach of a click. ? Let’s get started! Make your blog act as a magnet directed at your potential customers
Sell your professional services with your blog
1. A blog helps you get in the first places in Google.
A blog is the best way to boost traffic on your website, and it is that thanks to your blog you position yourself in the first places of Google, and with as many search terms as possible.
Moreover, unlike a more technical SEO (positioning), which does not work much today, a blog article can be positioned for years (believe me, I have articles from 10 years ago that continue to come out in the top positions !!!)
(If you want to know how to position your blog easily, you can read the most read article on my blog: SEO for newbies: The keys to achieve a good Google positioning)
Being positioned like this in Google:
2. Helps you reach the largest number of potential customers.
And being in Google is not anodyne for those of us who sell professional services, since our services are based on information, and therefore many of our potential clients are looking for information to solve their problems. Writing for your potential clients helps you to be found by them.
With my experience in the world of marketing, I can assure you that a blog makes your brand known and therefore people become familiar with you.
For example, if you are a management systems consultant, a client of yours may be looking for “How to reduce my company’s production costs”, if you are an accountant, a client of yours may be looking for “How to do my taxes with the new tax rule “And if you are a productivity coach, a client of yours may be looking for” How to organize my work hours. ”
(Tip: Of course there are strategies so that these types of articles are not lost in the mass, being a little more specific, be it at the level of niche, topic or locality;)
3. A blog engages your audience and creates loyalty.
The more valuable information you expose on your blog, the more loyalty you will develop among your readers, which means that they will constantly visit your blog to see it. This means that you will have an engaged audience eager to know more.
But beware, it is fruitful as long as you keep nurturing your blog. It does not have to contain excessive content, the important thing here is that you know how to use the keywords and the precise content that your ideal clients need to know.
4. You can take advantage of it to announce your news.
With a blog it is easier to disseminate any scoop or improvement you make in your company or in your products (even before launching them on the market).
This way you create a closer relationship with them and make them feel involved in the process.
5. A blog increases your authority in your sector.
Your time to shine is now! Remember that your blog gives you the opportunity to demonstrate to your clients and future prospects your skills, your expertise and your ability to solve problems.
Show them valuable content with useful articles for your market, and with your level of experience they will not hesitate to want to work with you ?
6. Affirm your reliability.
Through your blog articles, you will always show that your ability or that of your company is undoubted, even more so if you receive comments, which are sure to be mostly good (there are always “trolls”: p).
But even if you sometimes get “bad comments” on your blog (there are always “trolls”), blogs give you the option to filter the comments.
And if your security is made of iron, you can of course approve them by giving the appropriate answer, to show your desire to improve your clients. This strengthens the connection with the client since it shows that you Brazil Email List are open to any criticism, but always with the aim of being better. And what better than to be sure of yourself?
7. A blog gives you information about your market.
It is essential that you take the time to review the statistics and opinions of your blog, because this is where you will realize the successes or errors that you are committing.
Thanks to this, you will know if you have really addressed your niche well, with how many people you have connected, what topics interest your audience the most, what you could do to improve your traffic and sales, among many other aspects.
Statistics help you improve, and this is perfect because your focus should be on being the best! ?
Make your blog sell!
Strategies for selling with a blog
8. Use your articles as direct promotion for your products or services.
You can also use your blog post directly to promote your products or services.
For example, you can write a launch post for a digital course or workshop and promote it. Or you can write a promotional post about some of your coaching, consulting or training services.
9. Use your articles as a promotion for your free resources (linked to a sale)
You can also write a promotional post about the latest ebook, webinar, challenge, etc. that you are launching (which must be linked to some product or service that you want to sell;)).
(If you want to know which is the best free resource (lead magnet) for your business, these articles will help you: The best lead magnets for coaches (with infographics) and Which is the best lead magnet for your consultancy)
Or you can promote your resources indirectly. That is, you can write completely informative articles, related to the product or service you want to sell, and place at the end of these types of articles an invitation to your free related resource.
For example, if you want to offer a free resource on personal productivity and sell a product or service on this topic, your article should talk about a productivity topic. In this way, with your article you are educating them have already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; , helping them, and showing your expertise. And customers who are ready to go the extra mile will resonate with your article, download your resource, and contact you to find out about your product or service;)