Spotify created an experience that seeks to offer brands the necessary resources so that they can plan their campaigns. Spotify created an experience that seeks to guide advertisers to understand audiences in the Christmas season. Spotify has been paying attention to advertising and marketing within its platform for some time, the objective seems to be to generate a robust business that allows the company to grow. An example of this is what he does in Spain. The Swedish-born company has plenty of room to work with, as advertising accounted for Egypt Mobile Database just 10 percent of the company’s sales last year, hence it’s building a robust offering for advertisers. For a few days, we have noticed how some brands seek to anticipate seasonal products like Starbucks with the Pumpkin Spice Latte and its collectible glass that glows in the dark for Halloween in the middle of September, while other brands like Dunkin ‘ apply similar strategies.
In the case of Spotify, the plan is to go even further since it is already thinking about the Christmas season, so it has designed a strategy that seeks to offer advertisers insights that they can take advantage of for their campaigns in Spain. This is “Hear the Cheer”, a new digital experience that, among other attributes, stands out as allowing brands and media planners to learn about listening trends and audience data during the year-end festive season. In this regard, Spotify highlighted some data that may be of interest to marketers to plan their Brother Cell Phone List strategies. In that sense, he pointed out that classical music listeners increased by 803 percent between November and December of last year in Spain. In addition to this, he indicated that the reproductions of songs from decades of the 60s, 70s, 80s, 90s, increased 128 percent from October to December. In addition, on December 25 this increase was 160 percent when compared to the previous seven days.
“Music is an essential part of the celebrations of this time. For brands looking to connect with their audience in the holiday spirit, audio advertising is a great way to get your message heard in exactly the right context, ” Spotify notes in a post on its brand site. Much is said about the streaming war for the growth of video platforms, but the truth is that audio content is having a very similar panorama. In this regard, it is enough to mention that there are currently more than 278 million people who use any of these services, according to data from MIDiA Research. In fact, last year the sector represented revenues of more than 11.4 billion dollars, according to the IFPI.In that sense, it is understandable how Spotify seeks to capitalize on all this potential. Especially considering the growth of Apple Music and how YouTube Music and Amazon Prime Music seek to gain presence.
