We know that Netflix is usually somewhat disruptive in its marketing and that sometimes it even generates a lot of controversies. Certainly, many of those actions are very controlled and anticipated, but that does not make the one in Los Gatos, California inflatable. We know that Netflix is usually somewhat disruptive in its marketing and that sometimes it even generates a lot of controversies. Certainly, many of those actions are very controlled and anticipated, but that does not make the one in Los Gatos, California inflatable. The best example of this is one of the promotional actions for one of his films that has annoyed thousands of users, criticizing the Poland Mobile Database film for sexualizing girls. During the morning of Thursday, the hashtag #NetflixPedofilia has positioned itself as one of the main trends in several countries because users are criticizing some Netflix marketing actions promoting the premiere of Mignonnes / Cuties, scheduled for September 19. The reason for the dissatisfaction of the audiences is due to the synopsis of the film in the platform’s catalog, pointing out that it is “sexist” and that it “objectifies” and “sexualizes” the girls. In addition to this, the image that was placed before the criticisms and that various people have shared on Twitter is also questioned as it shows the protagonists with very tight dance costumes and small ones in ‘provocative’ dance positions.
In that sense, a petition has been created on Change.org, where it is argued that: “There is no need for this type of content in that age group, especially when sex trafficking and pedophilia are so rampant” and, therefore, asks for the support of users to demand that they remove the movie from Netflix. The petition was published a little over an hour ago and has already accumulated more than 45 thousand signatures, while on Twitter the hashtag accumulated more than 25 thousand related tweets and when making a query on TweetReach, we found Brother Cell Phone List that the last hundred publications related to the tag They had a reach of more than 57 thousand accounts and an exposure of more than 75 thousand impressions. It is a sensitive issue that has alerted thousands of users and that has forced Netflix to react. Through a message published on their Twitter profile, the platform indicates that they regret the inappropriate images and that for this reason, they have updated the description and promotional images.“We deeply regret the inappropriate illustrations we use for Mignonnes / Cuties. It wasn’t right, nor was it representative of this French film that won an award at Sundance.
We have updated the images and the description ”, they point out.Careless action could affect Mignonnes / Cuties, a French film directed by Maïmouna Doucouré and produced by Bien Ou Bien Productions, France 3 Cinéma, and Canal +.The film will premiere on Netflix in September a month after it began its exhibition in theaters in France (August 19), as recalled from Deadline. It is a bad action because the viewer’s interpretation was not considered and certainly Netflix’s promotional action contrasts with the poster used by the production companies to promote it in French theaters. In addition to this, it projects the wrong image of Mignonnes / Cuties, since the objective of the cinematographic work is totally different. In this regard, it should be noted that it has received good reviews from critics and specialized media, won the World Cinema Dramatic Directing Award at Sundance, and has an 82 percent positive rating on Rotten Tomatoes.
