They ask a group of respondents, owners of private houses, to install a rather large road sign on their own plots, calling for attention on the roads. Would you agree? I would definitely not. More than 80% of respondents also refus. The other group was treat differently. At first, the scientists offer to perform a very simple action: to sign a petition calling for caution on the roads. This rais no objections from most of the group. After some time, those who sign the petition were approach with the same request to install a road sign on their own plots.
The Matrix of Ideas is also from lebedev
This time only about a quarter of Afghanistan Mobile Number List the group refus. Thus, the “foot-in-door ” effect is as follows: if you set a difficult task for a person right away, there is a high risk of being reject. If at first the task is simple, then by gradual complication it is possible to achieve loyalty to the task of a serious one. How is it us in marketing? Many stores offer a discount on your first purchase . In addition to the magnetic effect of the word “discount”, the effect we are discussing is includ here. The discount can be very large, and it is not difficult to buy for modest money. The first step has taken place, and then a person will be offer a product for an already higher or full price. Many companies develop product lines.
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This is very common (and correct) in the information business. The offer as a whole interests the client, but buying an expensive product right away is scary Buy Leads pity for money, the quality inspires doubts, and so on. But a person can buy something inexpensive (or get it for free) right away. This may be follow by purchases of more expensive goods, and with good quality, many buyers will reach the segment with maximum prices. In advertising, the foot-in-door effect is reflect in the principle “promote a cheap product, and sell a profitable one.
