Digital advertising is dominated by Google and Facebook, but TikTok seeks to establish itself as an alternative for brands. Although it is in the middle of a negotiation process so that it can be acquired before the deadline imposed by the United States government expires, on September 15, TikTok does not stop looking to show itself as an attractive alternative for brands . There are only a few days until D-Day and even so, the short video platform Azerbaijan Mobile Database continues to launch solutions, functions, or features to stimulate user activity. In this context, TikTok seeks to capitalize on the more than 800 million active users it has globally, according to Statista, and will seek to attract that potential audience of more than 2 billion downloads, according to recent data from Sensor Tower . For this, the app owned by ByteDance presented its new Marketing Partner Program aimed at advertisers, to propose a solution for “new ways of expressing their creativity and connecting with the community” of the social network.
As such, the application is intended to offer its partners a range of approved creative and advertising services that help brands achieve their marketing objectives and strengthen their bond with audiences. According to the available information, TikTok has so far 20 certified partners with experience in social media marketing, which are divided into 4 categories: Campaign management; Creative development; Brand effects; and Measurement.”We are excited to expand our capabilities for marketers to express themselves creatively and connect with the Brother Cell Phone List TikTok community with the official launch of the TikTok for Business Marketing Partner Program,” the social network explains in a post on its Blog. Although spending or investment in advertising and marketing has slowed down worldwide, digital will remain afloat, at least that is what a recent WARC report indicates, which states that investment in global advertising will fall by 8.1 percent in 2020 up to 563 billion dollars, but it stands out that digital advertising will be the only one that will have a growth of 0.6 percent, minimum, but ultimately positive; where social media (+9.8 percent), video advertising (+5 percent), and search advertising (0.9 percent).
In that sense, TikTok seeks to consolidate itself in a scenario that is dominated by Google and Facebook; Only during the second quarter of the year, US $ 29,867 and the US $ 18,321 million respectively came in from advertising. However, the Chinese-origin app is seen as a threat to Menlo Park’s (and Instagram), and it was even speculated that Mountain View was one of those interested in purchasing it. The potential of TikTok makes the largest technology companies in the United States pay attention to it, not only because of the millions of users it has, but because of its potential in advertising and marketing: it is available in more than 150 countries; in China alone, it manages to gather 400 million daily active users; the other 400 million are distributed in other countries, but their growth is accelerated; about half of the platform’s users are between 18 and 24 years old; there are at least 40 TikTokers that exceed 10 million followers, and users spend at least 46 minutes a day on the platform.
