Volkswagen made it clear that they are still competing and that they will sell more EVs than Tesla by 2023. The career of automotive brands is focused on massing electric cars and catching up (or overtaking) Tesla, which is why firms like Volkswagen are reinforcing their strategies. In the case of the German firm, it appears that it has used Austria Mobile Database the same Elon Musk technique to boost the value and functionality of its own electric-powered models. This is because in recent days there was speculation about a possible alliance between Tesla and Volkswagen, something that could be a careful movement in the sector, this after a visit by Musk to the new Gigafactory of the European company, in BerlinHowever, from Germany they do not think like that, on the contrary, they are convinced that their history and technology give enough to surpass the American brand.
At least that is what Herbert Diess, Chairman of the Board of Directors of the Volkswagen Group, makes clear, who is a LinkedIn post shared the same video that we have seen on the firm’s social networks, which shows the session that the founder had from Tesla by consuming the ID.3, his new electric car. In that sense, the executive thanks Musk for his contribution when testing the vehicle and responded to some of his criticisms that are heard in the video, noting that if you want sportsmanship, try another of his models in the segment: the Porsche Brother Cell Phone List Taycan.In addition to this publication, Bernd Osterloh, director of the VW committee reinforces what Diess said, since in an interview with Welt am Sonntag he made it clear that “companies continue to compete.” Furthermore, he claimed that they will sell more electric cars than Tesla by 2023, thanks to its modular electric propulsion platform (or MEB), which you can use for any car.” If Tesla establishes three factories which can occur between 300 and 500 thousand cars, then we are talking about some units between 900 thousand and 1.5 million” said the executive, as highlighted from a report from Business Insider.
Given this context, it is clear that Volkswagen seeks to position itself as a serious rival in the electric car segment and is willing to demonstrate it using emotional intelligence; this is achieved through the video with Elon Musk at the wheel of one of his vehicles. In that sense, what better marketing for a brand than to have the competition test your products? More if he is a critic like the founder of Tesla. With this, VW reinforces its strategy of investing around 50 billion dollars to offer about 50 fully electric models on the market, something that has been communicated since 2018. Although, for now, Tesla has the competitive advantage due to experience in the sector, which has led it to become the most valuable automotive brand in the world, certainly in favor of the German firm is all the data it has collected throughout over the years, its broad spectrum of action in automotive manufacturing and international presence. In this regard, Osterloh said: “If we introduce our system in our cars, we will have much more data in a short time.”
