After a year of Walmart entering the competitive cell phone market in Mexico, managing to add 700 thousand users, now the US giant of the retail seeks to move to the next level in the telecommunications sector and compete in the domestic internet segment.
BAit, its virtual mobile operator, was the product with which it entered this sector, but soon there will be more alternatives to continue adding value to its offer. In fact, its internet service at home is already available in 365 stores in the country, as part of a pilot test.
The trend of new virtual mobile operators (MVNO) that, as they do not have their own network, rent them to the large traditional providers is on the rise, gaining ground over the major players in this segment.
In the case of the Oxxo convenience store chain, it launched its service a little over a year ago, in November 2019, with the aim of providing its customers with a mobile phone service over the largest network in the country, achieving in these months to be one of the top 10 players in the market.
In conclusion, the outlook for the telecommunications market is one of accelerated growth for virtual mobile operators. This translates into crystal cove barbados email address opportunities for market creation and also in competitive diversification by having more and better offers, which benefits users.
This effort is just the beginning of an ambitious project backed by an aggressive offer in terms of price, connection capacity and practicality, since it is enough for customers to purchase a modem and connect it at home to start enjoying this service.
In addition to this, the company that Sam Walton founded, plans to offer this type of services in a package, through the integration of several services in one, taking advantage of the fact that the chain has an ecosystem initiative with different verticals, from telecommunications, credit solutions, remittances or health, among others.
Thanks to its partner Altán, connectivity services will be able to reach where others cannot, taking advantage of the fact that there are still many corners of the planet where technology does not arrive in the form of a WiFi signal, which allows them, on the other hand, to make a social commitment to support forgotten communities, thereby also helping to improve their image.
To meet this objective, they are conducting an additional pilot test to place antennas in three of their branches, in which they seek to analyze the technical coverage capacity, services and adoption so that, if it is found viable, they can extend it to new ones. locations where connectivity is required.
With these projections, it is estimated that the company will be the protagonist of digital inclusion in the Mexican market in the medium term, since it considers that BAit has an enormous opportunity to play a leading role in the Mexican market.
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