McDonald’s launched Spicy Nuggets, the first flavor in 40 years, and Wendy’s used it to poke fun at its biggest competition. Jokes and even mockery between brands are usually an effective resource to gain awareness and engagement among consumers, a clear example of this is Wendy’s .That’s because the Dublin, Ohio-based company has decided it’s a good idea to poke fun at McDonald’s latest launch by saying it took “the leftovers” from India Mobile Database Burger King. It so happens that Wendy’s published a tweet on Wednesday in which, without openly saying the name of Ronald’s house, it refers that the company should have scraped all the leftovers of its biggest rival to only put a label on its brand. The publication was in response to a message from one of his followers who?
Asked him about the Spicy Nuggets, the new product launched by McDonald’s this week and which, according to various reports, is distinguished by being the first new flavor of the Nuggets in decades.” He must have scraped all the leftovers from BK and tagged its price,” says Wendy’s tweet that has prompted a significant response from his followers, generating more than 26,000 Likes and around 2,600 comments. It should be noted that this Brother Cell Phone List resource is very common in the hamburger chain’s social media strategy. The use of black humor and mockery of his competitors (he has already done it with Burger King) has allowed him to build a remarkable bond with consumers; It may not compete in sales volume, but it does compete in awareness and engagement. In this regard, it must be remembered that this week McDonald’s introduced Spicy Nuggets in its restaurants in the United States, spicy chicken pieces that will seek to earn a place in the presence of the consumer.
According to a CNN report, this is the first new McNugget flavor in the country since the item was introduced to the American menu in 1983. In that sense, it is important to note that while McDonald’s has not responded, it has also mocked Wendy’s, as when in February of this year it mocked its Breakfast Baconator campaign . Regarding this, it should be noted that rivalry marketing is a resource widely used by all types of brands and, according to Adweek, these strategies, well-executed, result in a direct increase in the number of sales. And in Content Writers data, it’s a technique with decades of history.