Having a website is just one part of the puzzle of business success. While social media may lead the current discussions, email based marketing is still an integral piece. The beauty of email based marketing is that these subscribers give you permission to stay in touch.
Visitors to your website see an opt in box that offers a free gift. They give you their email and name in exchange for that gift. This gives you permission to email them, but email based marketing is a relationship.
For business success you must develop a relationship with potential clients and customers. Retaining an existing customer is cheaper than acquiring a new one. People on your list may be future buyers or previous buyers either Faroe Island email list way if you keep them on your list you have a better chance of making them into future buyers.
Just like any relationship, it requires some give and take. Share valuable information with the list. Share tools, gifts, and coupons with them. Share, share, advertise, share, and share. You want to share more than you advertise.
Your email list will view your emails as a resource. They may forward your email to friends or family, ask others to subscribe. When the subscribers feel like they are in a relationship with you they are more likely to do business with you. You give and they will want to give back by buying things that fit their needs.
Refer them back to your site. Offer a page on your website with more information. Have a page with additional discounts on your website. Find various ways to bring them back to your website without trying to sell them. While they are on your website, they may become buyers.
One way to create several emails is by creating a list of tips, write short explanations of each tip and send one per week. Tell your subscribers you are going to send weekly tips for the next two months. This keeps them involved and waiting for the next tip. Think of your favorite shows that end when it gets interesting so you will come back next week.
As with anything there is no guarantee. Building a email based marketing list takes time. Keeping Buy Leads them involved takes work. These are keys to email based marketing that can create the online business success you desire.
