Paulina Fagot is Business Director of Influence Marketing at Mexico, a specialized company with a presence in the United States, Spain and Colombia, and which has been a pioneer on the topic of Influences Marketing, which is currently experiencing its emergence.
What is Influences Marketing?
It is the power of word of mouth recommendation and although it is not something new, it has migrated from platforms. Contrary to belief, this practice is not necessarily about hiring a celebrity but looking for the right person.
Influencers are classified as celebrities, professionals who are dedicated to generating content on a specific topic, and micro-influencers or citizens, who help bring campaigns closer to users. The latter serve to promote word of mouth and recommend products based on your experience.
What do you look for in an influences?
hrough an analysis, audience, engagement and the relationship between them is measured. Through this process we seek to professionalize influences marketing and deliver results to the client. With all the technology, it is possible to justify and inform the client what to expect from an influencer; as well as educating them on the importance of selecting the right person for the audience they have and the content they generate.
Do not miss the complete interview that Hans Hatch, CEO of Hatch Agency gave to Pauline Fagot.
Since industrialization that triggered a commercial boom and technological advances that have given way to the emergence of new media, companies have sought new spaces to advertise.
Thus, the streets, electronic and printed media, electronic devices, clothing, stadiums, means of transport, shops, walls, floors and even the sky were inundated with logos … but never before had more beyond the stratosphere.
In that environment, brands have always competed for ad space and outdoor advertising, albany email address never before for advertising in outer space. The entrepreneurial giant, Elon Musk strikes a new blow. This time he plans to launch a microsatellite that will display ads paid for with cryptocurrencies to take the advertising industry where it has never gone before: into outer space.
To do this, his company SpaceX joined forces through an alliance with the Canadian startup Geometric Energy Corporation (GEC), a provider of technology services that will be a fundamental part of this ambitious project for which the company is already in the process of building. the satellite that will have a pixel screen in which spaces will be commercialized to promote brands, according to Samuel Reid, CEO and co-founder of GEC.
The Cube-Sat satellite – a standard design type of six-sided nano-satellites – is planned to be launched into space aboard SpaceX’s Falcon 9 rocket, which will release it into Earth orbit by the end of this year or early next. , shortly before reaching the moon. Once in orbit, a selfie stick-type extension of the satellite cube will film the pixel screen with the Buy Leads advertisements that will be transmitted through platforms such as YouTube or Twitch, in such a way that any earthling can see it in real time.