On the surface you would think that the real purpose of email marketing is to generate traffic. Seems pretty logical to think that way, huh? I want to shift your thinking a bit. I worked at Dell for many years and we were all trained to think out of the box. So here we go with a little OOTB thinking.
What if I told you the real purpose of email marketing is actually to pre-sell the service or product the email is promoting? If you generate traffic while pre-selling the product, then you have aligned the planets from an Internet and email marketing perspective. Pre-selling is the real purpose of email marketing.
So you want to draft up a plain email that informs and draws the reader in. The email should Nigerian email database compel the reader with a call to action that draws them to the conversion. Here are some thoughts and examples on how to construct such an email:
1. Tell the reader why you are sending them the email. Mention an event, a warning or a discovery you have made, etc.
Example – Everyone in California knows that earthquakes, fires and floods happen to small businesses every year, but you know what I have found from talking with California IT Professionals?
I found out that by backing up their data to protect against data loss with a great product can help Buy Leads you sleep soundly, if you are responsible for safeguarding your company’s data.
